US Open Series Enhancements

Rebranding | June 2018

Credits:

Hunter Scully - Creator

John Howell - Director

Andrew Huang - Song

SportsMedia Technology

Programs:

Adobe After Effects

Adobe Photoshop

Adobe Premiere

Adobe Media Encoder

About:

The US Open Series (Tennis) rebranded thus resulting in new show enhancements for on site screens. The enhancements needed to be short, legible, and sometimes loopable. The enhancements are to be shown between plays to inform the crowd with a cohesive design. An animation for ace, new balls, match point, get loud, set point, dance cam, kiss cam, and fan cam were needed.

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The animations are featured at (in 2018) the following events:

Mubadala Silicon Valley Classic

Cincinnati Western and Southern Open

Winston-Salem Open

Connecticut Open Tennis

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The animations are able to be used across multiple seasons as long as the color scheme of the US Open Series does not change.

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Below are the individual animations.

Cincinnati / Northern Kentucky

©2019 Hunter Scully & Respective Clients, All Rights Reserved.

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