US Open Series Enhancements
Rebranding | June 2018
Hunter Scully - Creator
John Howell - Director
Andrew Huang - Song
Adobe After Effects
Adobe Media Encoder
The US Open Series (Tennis) rebranded thus resulting in new show enhancements for on site screens. The enhancements needed to be short, legible, and sometimes loopable. The enhancements are to be shown between plays to inform the crowd with a cohesive design. An animation for ace, new balls, match point, get loud, set point, dance cam, kiss cam, and fan cam were needed.
The animations are featured at (in 2018) the following events:
Mubadala Silicon Valley Classic
Cincinnati Western and Southern Open
Connecticut Open Tennis
The animations are able to be used across multiple seasons as long as the color scheme of the US Open Series does not change.
Below are the individual animations.